If you want to make a business crisis work for you — make sure WE work for you first.
A business crisis is, quite literally, a whole mess of variables. Factors like the type of crisis, timing, the company’s existing reputation, the business climate, and recent current events all come into play. It takes a rare combination of expertise and creativity to weather a crisis and win.
That’s what you get with When and How.
Strategy, business acumen, and tactical smarts. No knee jerk solutions, no B team, and no unnecessary fees.
Adele Cehrs is a trained journalist, serial entrepreneur, author, and crisis communications expert. The Wall Street Journal called her “the crisis expert to call.”
Chip Massey is a former FBI special agent and hostage negotiator turned business consultant. Inc. Magazine describes him as the consultant “who can talk anyone off the ledge.”
Not to mention, our crisis agency has been getting some pretty amazing results:
🔥20X profits after we helped a company address a crisis and reposition their CEO in his industry
🔥15X more leads after issues management consulting for a Fortune 500 company CEO
🔥$40K PR spend on crisis management lead to several multi-million-dollar media opportunities
That’s what we’ve done for dozens of executives and companies and that’s what we can do for you.
“Your workshop was the most highly rated training session of the year. It was so well received – we broadcasted your sessions on UN Television for our delegates. We can’t wait to have you come back and speak again.”
Krystal Fruscella, United Nations, Department of Global Communications,
“Inc. Magazine says Chip Massey is a business consultant who, “knows how to talk anyone off a ledge.”
Burt Helm, Editor Inc. Magazine,
“Fantastic training! Hope you caught the comment in the chat saying it was our best one yet. We really appreciate that you were able to pivot the presentation to an online format, and your phenomenal level of professionalism.”
Eric Larson, Manager of Education, NAMA,
Chip and Adele — Thank you for all of your time and energy and thoughtfulness towards this program, especially in making the pivots towards a pandemic digital version! We are grateful for your insights and expertise, and I know our participants gained much from the experience.
Dr. Anne W. Stewart, PhD VICE PRESIDENT FOR EXTERNAL RELATIONS Princeton,
“I would like to thank you for all of the work that you put in over the course of this agreement. You and Chip were a tremendous help.”
Matt Ott, Global Cold Chain Alliance,
“Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column.”
Ben Dipietro, Wall Street Journal Editor
“We went from a crisis to an opportunity within weeks — thanks to strategic thinking and the process. When and How turned a crisis into an opportunity and our organization stayed on the right side of history. I highly recommend her and her team.”
Richard Yep, CEO
“When and How took an online crisis from a major issue and made it into a whisper.”
Victor L. Velazquez, COO, DC Bar Association
“Adele Cehrs was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently. She is not only fast — she’s smart. She uses real-time data as a basis for her recommendations. I’d hire When and How on any communications project I have and I recommend you do the same.”
Keith Little, Director, Lockheed Martin