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3 ways to successfully announce a new change in your product or service

Picture yourself sitting in your car listening to the radio. A popular song – one you’ve heard many times before – plays through the speakers. Perhaps it’s the latest pop single that your kids can’t get enough of. Or maybe it’s The Beatles. In any case, this popular song ends and a totally new song […]

Are you dangerously similar to this ‘supervillain’ company?

Have you ever seen the TV show Mr. Robot? In this show one of the main bad guys is a massive multinational conglomerate by the name of E-Corp. And I’m not kidding when I say massive…To give you an idea of how huge they are, it’s like if you combined General Electric with JPMorgan and […]

The 4 most important questions of 2020 for businesses

Have you ever seen the movie The Godfather?  If so, you’ll instantly recognize the classic line: “I’m going to make him an offer he can’t refuse.” It’s the perfect example of a thinly veiled threat. And while this type of threat isn’t something most people ever experience (unless you’re a member of a whole OTHER […]

Register Here: 8 Pandemic Profit Patterns Webinar with Dr. Josh Packard

**The 8 Pandemic Profit Patterns Every Business Needs To Know To Win In 2020** What if you knew what your customers are going to do in the next 90 days – and beyond? What if you didn’t have to rely on guesswork or blind hope – but on expert behavioral insights that allow you to […]

Is your messaging harming you right this second? Read this post to find out

Throughout our last few emails we’ve talked about the best ways to make a change in your organization. Because make no mistake…during a huge business disruption like COVID-19…most businesses are in Trial and Error Mode, which is costly and fraught with problems.…the fact is that change is coming for us one way or another.  Either […]

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