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Our Insights

3 ways to successfully announce a new change in your product or service

Picture yourself sitting in your car listening to the radio. A popular song – one you’ve heard many times before – plays through the speakers. Perhaps it’s the latest pop single that your kids can’t get enough of. Or maybe it’s The Beatles. In any case, this popular song ends and a totally new song […]

Are you dangerously similar to this ‘supervillain’ company?

Have you ever seen the TV show Mr. Robot? In this show one of the main bad guys is a massive multinational conglomerate by the name of E-Corp. And I’m not kidding when I say massive…To give you an idea of how huge they are, it’s like if you combined General Electric with JPMorgan and […]

The 4 most important questions of 2020 for businesses

Have you ever seen the movie The Godfather?  If so, you’ll instantly recognize the classic line: “I’m going to make him an offer he can’t refuse.” It’s the perfect example of a thinly veiled threat. And while this type of threat isn’t something most people ever experience (unless you’re a member of a whole OTHER […]

Is your messaging harming you right this second? Read this post to find out

Throughout our last few emails we’ve talked about the best ways to make a change in your organization. Because make no mistake…during a huge business disruption like COVID-19…most businesses are in Trial and Error Mode, which is costly and fraught with problems.…the fact is that change is coming for us one way or another.  Either […]

Ask yourself these three questions in the next 90 days

In our last post we talked about the value in establishing new rituals in your organization. Whether we notice it or not, our organization (and our lives in general) are dictated by the rituals we use on a daily basis. But by examining these rituals and making strategic shifts to align them with our new […]

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