A MOONSHOT GOAL

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PROTECTING RIGHTS, CHANGING MINDS

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Our Insights

Why Online Listening is a Goldmine You Probably Aren’t Using Enough

Marketing is no longer a 9am – 5pm job. We live in a digital landscape that never shuts off. Listen closely, analyze openings, and pounce when the perfect spike comes along. If you have you assigned the role of listening to a junior marketer, you’re probably missing out on some major opportunities.

The Scale of Lies

On a daily basis the average person lies 1.65 times a day, according to a research study by Psychology Today. This seems like a remarkably low number and I wouldn’t doubt if some of the participants in the study were lying about how much they lie. Read more.

What to Do When Your Company Is Attacked Online

Whoever said, “there is no such thing as bad press” was lying. The Institute for Crisis Management tracked a total of 212,115 crisis stories in the news in 2018.

The Positive Impact of Negative Feedback

Big brands are digging into negative consumer feedback to uncover challenges to their status quo and make valuable adjustments to their business. While many business owners cringe at the notion of engaging their biggest critics, you can learn a lot from the proverbial squeaky wheels.

Saying Sorry Doesn’t Have to Be That Difficult, Here’s How

Love may mean never having to say you’re sorry, but business doesn’t work that way. Sooner or later, every organization needs to apologize. Unfortunately, most are still using old school crisis communications techniques that don’t fly in the era of the mobile news cycle.