Pandemic Profit Patterns: Where Money Will Go During And After Covid-19

We’re now at the point where almost every person and business has felt the ramifications of COVID-19.

Whether the effect is minor or major, there’s no doubt you’ve had to make a change in the way you do things.

And one thing Chip and I have noticed are the different opinions on what exactly this situation means for all of us.

Some are calling the pandemic a ‘great pause’. As if the whole world’s on hiatus and things will return to normal once the virus vanishes from our minds.

But we believe this is NOT the case.


Because in my extensive experience working as a Crisis Management Expert for companies like DuPont, Lockheed Martin and (the very relevant) Infectious Disease Society of America…and in Chip’s 22 years as an FBI Special Agent and hostage/crisis negotiator…we’ve been able to gain some very unique insights on how situations like these play out – both in the immediate future and in the long-term.

We’ve seen how at the end of the day it all comes down to human behavior – as messy, irrational and unpredictable as it often is.

We know this because we’ve built our entire careers around helping people manage and respond to crises in the best way possible.

But of course, that’s not all – because we’ve also combined our experience with top experts in other fields.

We’re not interested in mere opinions or predictions – but on the actual steps YOU can take in your business or organization.

That’s why our goal is to give you practical advice on what you can do to prepare, profit and ultimately prosper in these uncertain times.

For this reason we spoke to Sociological Expert Professor Dr. Josh Packard of the University of Colorado about some of the changes to come in society as we slowly recover from Covid-19.

And as a result we’ve got some crucial insights coming up in this email series that you WON’T want to miss.

In this 6-part series you’ll discover:

  • Why this pandemic isn’t a pause, but a monumental shift in the way we think, feel and behave
    • The very common (and very dangerous) psychological phenomenon that can cripple your organization
  • How our rituals can help us or destroy us (and the changes we need to make to guarantee the first and avoid the second)
    • Why “small change” doesn’t work (and when a radical approach is actually the smartest one to take)
  • Why a “Relationship Conscience” can be the single most valuable role you assign in your organization
    • Why this crisis contains a “window of opportunity” that you MUST act on before it closes permanently
  • And more

Why is this so important?

Because the playbook we used to guide our decisions has been rewritten. The old rules we played by won’t work anymore.

And in order to avoid becoming an example of what NOT to do…

…we need to learn what the new rules are, adapt to the new environment, and make the changes needed to succeed in this strange new 2020 we’ve found ourselves in.

This series will show you how.

Lots more to come, so stay tuned.

In my next post I’ll share why the “Wait And See” approach may be the WORST thing your business can do right now, so don’t miss it.


P.S. As a business owner or decision maker, there’s one specific emotion that may be holding you hostage right this moment.

It can shut down your analytical thinking, sabotage your decision-making and completely blind you to both threats AND opportunities that are right in front of you.

Want to know what this is – and how you can avoid it? Click below to learn more:

>> Don’t Let This Emotion Hold Your Business Hostage