In the wake of a crisis, many managers fall prey to PCSD: Post-Crisis Stress Disorder. Symptoms include hiding away and ignoring the issues, total denial, and Pollyanna’ish happy talk. It’s as though everyone believes the crisis will magically go away. It doesn’t. And the damage to a brand’s reputation can be almost impossible to overcome.
This is a time to understand that not all crises are bad. Sometimes a crisis is just the wake up call your brand needed. At When + How, we believe dealing with the aftermath of a crisis is even more critical than your immediate response. We have developed a 12-step program to help brands weather a crisis and emerge stronger and wiser:
Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column.
Ben Dipietro, Wall Street Journal Editor
We went from a crisis to an opportunity within weeks — thanks to Adele Cehrs’ strategic thinking and process. She turned a crisis into an opportunity and our organization stayed on the right side of history. I highly recommend her.
Richard Yep, CEO
Adele took an online crisis from a major issue and made it into a whisper.
Victor L. Velazquez, COO, DC Bar Association
Adele was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently. She is not only fast — she’s smart. She uses real-time data as a basis for her recommendations. I’d hire When + How on any communications project I have and I recommend you do the same.
Keith Little, Director, Lockheed Martin
Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.