Time, the “when” you need to insert your company in a trending conversation, share company news, react to a crisis or, better yet, prevent one, is the most important variable impacting a company’s success. Every brand has a culture of time. It’s the brands that can move fast that win.

As a change agent for brands, marketers, and communicators, When + How’s Fast Forward Method helps you streamline and accelerate your company’s reaction time, processes, and approvals – from the top down. We can train you and your team to respond to a crisis or opportunity in 24 hours or less. With our help, you will know:

  • When to act so you get real results from your real-time efforts;
  • How to reduce internal anxiety during a crisis and use fear to your advantage;
  • When to be strategically first and when to be intentionally slow;
  • How to streamline administrative and approval processes that slow down your company’s reaction time;
  • When your customers and prospects want to hear from you – and when they don’t; and
  • How to get your team to move more swiftly and respond to a crisis or opportunity in under an hour.

Most companies are focused on past success. Understanding your culture of now and speeding up processes can be the difference between scaling up and stagnating. What are you waiting for?

The “What” behind When + How

The Fast Forward Method includes a list of services that are best deployed in chronological order. (It’s about timing, remember?).


Every company has its own internal speed bumps. Even the best managers can be overly cautious or too mired in the details to take advantage of fast-moving opportunities for brand relevance. Some CEOs are proactive about participating in Social Media but too conservative in their approach to get noticed. Unfortunately, not taking a risk is often a risk in itself. We can demonstrate that and convince your C-suite it’s time for a speed makeover.


Once management is on board, we spend some time onsite at your company to analyze your processes and identify your timing issues.


When + How can tell you how fast you are – and how much faster you need to be. We help you set industry standards and benchmarking for best practices, language, approach, and response. For instance, if you are in manufacturing and you have a safety crisis, you need to be able to respond within a certain timeframe to be competitive. We show you how to speed up executive and even legal buy-in and provide templates and work charts to streamline your processes.


We have created a proprietary online simulation depicting four different crisis or opportunity scenarios. The training is designed to hone your team’s strategic skills, refine their judgment, and improve their reaction time..


Read the case study


Read the case study

How Can We Help

Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.