Lets get real about real-time listening: it’s not as easy as plopping a well-caffeinated intern in front of your Twitter feed. Just as speed is a science, social media is an art. We can help your organization get set up for relevant, 24-hour real-time listening so you can identify business opportunities, head off potential crises, and insert your brand into the right conversations – all in real time.
Although several brands of real-time listening software are currently on the market, the software we recommend is exceptionally effective, customizable, and user-friendly. We can help you get set up for:
We offer When + How’s listening software to help you pay attention in real time to what’s happening and what’s relevant to your brand. The software can be programmed to focus on select topics, industries, and influencers.
We advise companies that use our listening software on what they need to set up a branded newsroom with the predictive analytics, AI, and processes to respond in real-time, in-house. We also provide hands-on training to use the software and operate the newsroom.
The perfect dashboard for your real-time newsroom
In the era of speed, you need an enterprise-class user-friendly aggregation platform with a dashboard you can read at a glance. Designed specifically for business users, BrandNews is the only tool you need to turn your conference room into a bona-fide newsroom:
Real-time monitoring
BrandNews’ flexible architecture connects to your existing data sources and lets you easily add new sources over time, including external sources and internal proprietary data.
Unified view
See business and market news, data, business performance-related metrics, content management, analysis and video together, on a single dashboard. Show performance across multiple departments.
Custom tracking
Easily customizable at-a-glance comparisons of the brands, products, and thought leaders relevant to your business
No blind spots
Know where you stand with your performance indicators. BrandNews is always on and updates in real-time
Best-in class technology
Best-of-breed 3rd party tools, proprietary Natural Language Processing and Machine Learning
When + How will train you and your team to use BrandNews and set up processes so that everyone in your organization can have a say. With your real-time data all in one place, your marketing team has the information they need to move fast. How fast? We can train you and your team to respond within 59 minutes – or less.
Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column.
Ben Dipietro, Wall Street Journal Editor
We went from a crisis to an opportunity within weeks — thanks to Adele Cehrs’ strategic thinking and process. She turned a crisis into an opportunity and our organization stayed on the right side of history. I highly recommend her.
Richard Yep, CEO
Adele took an online crisis from a major issue and made it into a whisper.
Victor L. Velazquez, COO, DC Bar Association
Adele was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently. She is not only fast — she’s smart. She uses real-time data as a basis for her recommendations. I’d hire When + How on any communications project I have and I recommend you do the same.
Keith Little, Director, Lockheed Martin
Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.