When + How is a one-of-a-kind crisis management consultancy run by crisis communications maven Adele Cehrs and former FBI hostage negotiator Chip Massey.
As a business consultant, Chip’s ability to read people, de-escalate upset customers and convince anyone of nearly anything is a world-class skill-set in high-demand.
Adele Cehrs’ brings proven business-know-how and decades of experience advising major players from C-suite executives at Dupont, Lockheed Martin, and Facebook to President Joe Biden.
To put it simply, we are more than just change experts. We’re change agents who work with CEOs and their management teams to:
*Anticipate and navigate change to boost your bottom line
*Generate impact and buzz for your company
*Play smart defense in a crisis for maximum ROI
*Enhance your company’s relevance and revenue through strategic “newsjacking”
*Build dynamic, resilient teams, who can beat the competition
When and How’s proven, repeatable methodology is based on behavioral science. We help you and your business thrive in the face of challenges. We make your team ready for anything.
And that’s good for you, your business, and your bottom-line.
“Your workshop was the most highly rated training session of the year. It was so well received – we broadcasted your sessions on UN Television for our delegates. We can’t wait to have you come back and speak again.”
Krystal Fruscella, United Nations, Department of Global Communications,
“Inc. Magazine says Chip Massey is a business consultant who, “knows how to talk anyone off a ledge.”
Burt Helm, Editor Inc. Magazine,
“Fantastic training! Hope you caught the comment in the chat saying it was our best one yet. We really appreciate that you were able to pivot the presentation to an online format, and your phenomenal level of professionalism.”
Eric Larson, Manager of Education, NAMA,
Chip and Adele — Thank you for all of your time and energy and thoughtfulness towards this program, especially in making the pivots towards a pandemic digital version! We are grateful for your insights and expertise, and I know our participants gained much from the experience.
Dr. Anne W. Stewart, PhD VICE PRESIDENT FOR EXTERNAL RELATIONS Princeton,
“I would like to thank you for all of the work that you put in over the course of this agreement. You and Chip were a tremendous help.”
Matt Ott, Global Cold Chain Alliance,
“Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column.”
Ben Dipietro, Wall Street Journal Editor
“We went from a crisis to an opportunity within weeks — thanks to strategic thinking and the process. When and How turned a crisis into an opportunity and our organization stayed on the right side of history. I highly recommend her and her team.”
Richard Yep, CEO
“When and How took an online crisis from a major issue and made it into a whisper.”
Victor L. Velazquez, COO, DC Bar Association
“Adele Cehrs was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently. She is not only fast — she’s smart. She uses real-time data as a basis for her recommendations. I’d hire When and How on any communications project I have and I recommend you do the same.”
Keith Little, Director, Lockheed Martin
Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.