When + How is an agent for change for brands, marketers, and communicators. We can streamline and accelerate your reaction time, processes, and approvals from the top down and grab the opportunities for relevance that whizz by every day. We can teach you to push out timely, relevant content in under an hour.
Time, the “when” you need to insert your company in a trending conversation, share company news, react to a crisis or, better yet, prevent one, is the most important variable in real-time marketing.
When + How can help you and your company maximize opportunities and minimize crises – in real time.
It’s a tough, but exciting time to be a marketer. Data is increasingly driving our decisions, sometimes to the detriment of creativity. People in different departments think they can do your job just because they know how to use Canva or listened to a few podcasts with Seth Godin. The truth is CEOs demand ROI from every campaign, post or tweet and we must be held accountable.
The skill set is changing, as the new emphasis on speed blurs the line between traditional marketing and PR. Speed is a basic public relations skill and rapid decisions drive growth. At the same time, moving swiftly involves risk. Sometimes, it’s necessary to take to take a position that touches on politics or other sensitive subjects.
Not every brand can court controversy, but communications with a conscience have generated impressive ROI for brands like Patagonia or Ben & Jerry’s. WHEN + HOW can help you weigh the pros and cons of taking a position and time your communications perfectly. The result will be marketing campaigns and ideas you can be proud of.
Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column.
Ben Dipietro, Wall Street Journal Editor
We went from a crisis to an opportunity within weeks — thanks to Adele Cehrs’ strategic thinking and process. She turned a crisis into an opportunity and our organization stayed on the right side of history. I highly recommend her.
Richard Yep, CEO
Adele took an online crisis from a major issue and made it into a whisper.
Victor L. Velazquez, COO, DC Bar Association
Adele was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently. She is not only fast — she’s smart. She uses real-time data as a basis for her recommendations. I’d hire When + How on any communications project I have and I recommend you do the same.
Keith Little, Director, Lockheed Martin
Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.