When + How is an agent for change for brands, marketers, and communicators. We can streamline and accelerate your reaction time, processes, and approvals from the top down and grab the opportunities for relevance that whizz by every day. We can teach you to push out timely, relevant content in under an hour.

Time, the “when” you need to insert your company in a trending conversation, share company news, react to a crisis or, better yet, prevent one, is the most important variable in real-time marketing.

When + How can help you and your company maximize opportunities and minimize crises – in real time.

You’ll learn:

  • When to act so you get real results from your real-time efforts;
  • How to reduce internal anxiety during a crisis;
  • When to be strategically first and when to be intentionally slow;
  • How to streamline administrative and approval processes that slow down your company’s reaction time;
  • When your customers and prospects want to hear from you and when they don’t; and
  • How to get your team to move more swiftly and respond to a crisis or opportunity in under an hour.


It’s a tough, but exciting time to be a marketer. Data is increasingly driving our decisions, sometimes to the detriment of creativity. People in different departments think they can do your job just because they know how to use Canva or listened to a few podcasts with Seth Godin. The truth is CEOs demand ROI from every campaign, post or tweet and we must be held accountable.

The skill set is changing, as the new emphasis on speed blurs the line between traditional marketing and PR. Speed is a basic public relations skill and rapid decisions drive growth. At the same time, moving swiftly involves risk. Sometimes, it’s necessary to take to take a position that touches on politics or other sensitive subjects.

Not every brand can court controversy, but communications with a conscience have generated impressive ROI for brands like Patagonia or Ben & Jerry’s. WHEN + HOW can help you weigh the pros and cons of taking a position and time your communications perfectly. The result will be marketing campaigns and ideas you can be proud of.

How to Talk to People In Crisis By a Former FBI Hostage Negotiator and a Corporate Fixer

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See Into the Future: How to Navigate Mental Tripwires, Get to Anyone’s Unstated Narrative and Remain Relevant in the Wake of the COVID-19 Aftermath

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Why Online Listening is a Goldmine You Probably Aren’t Using Enough

Read the white paper

How Can We Help

Learn how we empower communicators just like you to generate results they've always wanted through the science of timing. Your time is now.