Listen closely, analyze openings, and pounce when the perfect opportunity comes along. Watching for trends, opportunities and potential spikes is one of the most important jobs in your company.
If you have you assigned the role of listening to a junior marketer or a big agency with multiple clients in the same industry, you’re probably missing out on some major opportunities. Are they simply looking for support points for what your company has always believed? Are they just focusing on problems or potential crises? It’s worth investing the time and resources into hiring a senior marketing expert as your “Director of Listening” to help you insert your brand at the “speed of culture.”